1/22/2024 0 Comments Instagram videos private![]() ![]() FOMO might come in handy if you’re launching new products, for example. Making your Instagram private can help make your current followers feel valued, but also make new followers curious. Why have you put a bouncer on the door to your content? Why is it so exclusive? Why? Tell me! Followers will also feel the content you share is tailored just for them, as they’re a member of the private space you’ve set up for them. We’ve seen this happen with the rising popularity of Facebook Groups.īy limiting the amount of people who can see your posts, you’re suggesting to the audience that you care more about quality content than reach. The private Instagram account trend could be a result of the broader trend of users and brands moving towards smaller, closed groups. There’s already a trend toward privacy and personalized content ![]() ![]() If your brand is considering making the move to a private account, consider these benefits: 1. A lot of meme pages aren’t really growing.” “It didn’t really become a mainstream thing until the algorithm started hitting hard I would say about six months ago or so. “If you’re public, people just always see your stuff and they don’t feel the need to follow you,” he told The Atlantic. Hailey sees it as a way around Instagram’s algorithm change and stagnating follower counts. Once he switched the account to private, that number jumped to 100,000-an impressive increase. In an interview with The Atlantic, Reid Hailey, the founder of Doing Things-an agency that manages Instagram pages with a total of over 14 million followers-said that when one of his large accounts was public it was growing at a rate of 10,000 new followers per week. And brands like Everlane have launched new private accounts. Recently we’ve seen big meme pages, such as Couplesnote (8.2 million followers), switch to private accounts. It also means that any non-followers who want to see your content have to submit a follow request. Even if you’re using popular hashtags, your posts will still be hidden from those searches. Setting your account to private on Instagram means that only people who follow you can see and engage with your content. Why brands are making their Instagram accounts private So, we decided to find out why-and whether it’s something you should consider doing for you brand. Some brands and influencers are starting to change their public Instagram accounts to private, or create new accounts that are private from the get-go.Īdding a barrier to fans wanting to follow you might seem like a strange idea, but it’s gaining traction. ![]()
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